Beer branding always intrigued me. We had a set of Old Vienna Pilsner glasses each with a gold overlay of a knight holding a shield. It was like drinking from the Holy Grail, only we had four of them. I was also drawn to the Molson Ale sailboat, that vestige of ancient times when Pleasure Packs were transported down the St. Lawrence in square-rigged clipper ships. And of course that new beer box smell as it rolled out from the back of the Brewer’s Retail and into my Dad’s loving arms. Better than cracking open a box of new crayons.
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